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Watch out for San Diego jewelry buyers and jewelry exchanges that don't make you an initial offer for your gold or diamond jewelry, but instead insist that you tell them the price that you want for it. Ethical San Diego jewelry buyers should be able to give you a fair and professional price up front, no questions asked.

Always sell your gold to a San Diego gold buyer who measures your gold in grams. Some San Diego gold exchanges make phone quotations in pennyweights to make it seem like they pay more money than their competitors. Ask your San Diego gold buyer for the gold price in grams. Note that 1 pennyweight equals about 1.555 grams.

When choosing a diamond exchange, the most important thing is trust. Look up the diamond buyer’s rating with the Better Business Bureau. Check out reliable reviews at online review sites like Yelp. To evaluate the honesty of the customer reviews, look for reviews that are spaced out over months and years. Be wary of positive reviews that go out of their way to name and criticize another business—as genuine reviewers rarely ever do this.

The San Diego Diamond & Gold Exchange is always happy to arrange free appraisals of gold and silver jewelry. coins, and bullion; diamond jewelry and loose diamonds; and sterling silverware and luxury watches. Simply call us at 619-550-2076 to arrange a private and free consultation.